For many enterprises, assessing how much to invest in marketing is a tricky problem. It is most common when company leaders are questionable about the ROI of their marketing investments. Is the marketing effective? Is it not functioning correctly? These are difficult questions to answer. In some cases, uncertainty stems from a lack of data, while in others, it stems from an abundance of data. Here are a few indicators to help you determine whether you need more or less marketing.
Take a potential and keep testing because what works today might not work tomorrow, but what worked yesterday might work again
When a company’s marketing efforts are spread too thin, one aspect of marketing where less is more occurs. Marketing campaigns are most effective when carried out with vigor and a critical mass of breadth and depth. In contrast, simply scratching the surface with social media, SEO, or email, for example, is likely to yield little or no ROI. The real question is, which marketing campaign provides the most opportunities? Please contact us if you are unsure how to respond to that question. We’d like to learn more about your situation and assist you in developing a winning strategy.